Press Release Link Building is a technique that is dependent on getting short-shelf life content distributed virally. The key is getting the contacts who you can easily distribute your time-sensitive news.
There are various agencies and online services specifically focused on getting small businesses press releases voiced and distributed. On of the better known firms is PRweb.
PRweb in Plain English
PRweb promises high exposure on search engines, blogs and news networks such as Yahoo News. Higher PR ‘link gold’ is also exposed to your news opening up a gateway to receiving contextual links from high-PR websites.
Press Releases go beyond email marketing and is of course viral. This ensures a long-tail of back links and references long after you’ve set up your press release, which incidentally only takes a few minutes.
An interesting feature of PRweb is their tracking service, which shows you the status of your press release even minutes after it has gone live – so you can watch your news spread and the backlinks pop-up!
PRweb is suitable for almost any budget with packages starting at $80 per press release.
>>> Read more at prweb.com
EzineArticles – one of the largest article directories on the web – has a press release partner, called Press Exposure which is a free service for getting your press releases out in circulation.
Although it will lack the focus and tracking of a paid service, for any webmaster with a bit of news seeking backlinks and traffic it’s definitely worth a look.