Lisa Irby Interview | The Power of Content and Delivery

lisa irby

Lisa Irby is a successful internet marketer, owning and operating a range of websites, blogs and forums. Renowned for her friendly, relaxed approach to internet marketing she has built up her online business from nothing. So how did she do it?

I’ve interviewed her to find out!

Lisa Irby Interview

What did you do before getting into building websites?

Affiliate marketing was really my first “job”. I started my senior year in college.

When did you first start to get into internet marketing?

When I was in college I stumbled upon a website that was earning money through affiliate marketing. So I created my very first site, joined a few affiliate programs ( being one of them) and learned SEO.

Since that time I’ve had several websites come and go. I’ve learned a lot through trial and error. I am grateful for every mistake I’ve made because they are all very good learning lessons.

How many websites do you own now? What are your most popular websites?

I own three websites, a forum and a blog. 2 Create a is by far my most successful and popular site. It’s the largest, the one I spend the most time on and the site I am most passionate about.

My other sites are...

2 Plan a

Website Babble (Forum)

Flat Stomach

blog.2 Create A

Lisa Irby Can you share some traffic stats? What’s your best tactic for acquiring targeted traffic?

Right now, 2 Create a Website is the traffic winner with about 13,000 unique visitors per day. The other sites generate about 10,000 unique visitors per day among them.

The majority of my traffic comes from natural search results (SEO). I don’t spend a lot of time tweaking for SEO like some webmasters. I try to follow the basic Google Webmaster guidelines for meta tags, linking, content, etc. and let the chips fall where they may. The voluntary inbound links from other Webmasters have really helped my rankings over time since the search engines value quality inbound (backlinks).

** Ed's note: I prefer this tactic as well. Set a page on course and leave it. You are better off spending time developing new features than 'tweaking' existing pages. Getting it right first time is important, so why not check out my 4-Part Search Engine Optimization Success Stories case-study and get to grips with SEO?

I also get quite a bit of traffic from YouTube. Since 2007, I have been making videos to teach and help build my brand. YouTube is now my 2nd most popular traffic source.

What do you think is the most effective way to make money online?

It’s hard to say what the “most effective” is because I haven’t tried them all. But I will say that one of the most convenient ways to make money online is through affiliate marketing. I love not needing inventory and dealing with some of the hassles that can come with running an ecommerce website. I also love to teach and write, so affiliate marketing allows me to do both and get paid at the same time.

If you can become an “expert” in an area that interests you and build a website to teach others what you already know, the money making opportunities are endless.

Who do you look up to in the world of internet marketing?

Ken Evoy of and Allan Gardyne of are two people that I have followed since the very beginning. They both taught me the importance of building credibility through useful content and presentation. I also look up to Darren Rowse of and Yaro Starak of

What has been the single biggest factor for your online success?

It’s all about content and delivery. It doesn’t matter how many YouTube videos you make or how big your website is, if you do not produce something of substance and value no one will care.

My goal for every website is to teach in such a way that no other site has taught before and I believe that has given me an edge in the niches I choose to focus on.

What is your single biggest piece of advice to anyone starting out online?

Understand this takes time to develop and celebrate the progress, no matter how small it is. It’s easy to focus on what you haven’t accomplished yet, but if you step back and look at how far you’ve come, you’ll find it very motivating.

Thank you very much to Lisa Irby for taking the time out to answer these questions. I hope it has enlightened you in some way or another.

If you haven't done so already, I highly recommend taking a look around Lisa's main website - 2 Create A - and also sign up to her forum at Website Babble. Building any online business is hard work, and I hope that looking at the success story Lisa Irby has enjoyed will motivate you to keep going!

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