The trouble with hotel is that your clients have to be far enough away to warrant staying away from home. This makes local marketing relatively insignificant – they key to hotel marketing is getting your hotel out there!
Reaching a wide audience in a cost-effective yet engaging way can really only be done via the internet. Users can see all of what you have to say whilst being cost effective relative to say, printing off dozens of brochures.
A crash course to successful hotel marketing
Once they’re on your site, they have their full attention on what you have to offer (I’ll show you how to get people to your website later on in the series). Either they like it or they don’t, but it’s your job to make sure they stay on your site – make it sticky!
Getting into online marketing can be tricky, but a hotel is an exciting product – part of the biggest industry on the planet; travel.