Contextual Link Building

Contextual Link Building is a fantastic way to build up a links program as well as building traffic. Contextual links mean that the visitor has to read the link before clicking through. What does this mean?

It means contextual links draws targeted traffic, interested in what your link has to say. Contextual links add value into what your visitors are reading – they are real traffic pullers

Contextual links also help the search engines analyze your page thanks to anchor text. Anchor text is simply the words between the ‘anchor tags’ (which look like < a >). This is what the search engine sees and registers. You should embed your keywords into the anchor text to further help the search engines figure out what you’re on about – so make them relevant! Short and to the point.

For example:

#1 - If you like this article, please check out my Top Ten Link Building Techniques here.

Checkout this linkbait guide It covers all the reader and search engine wants to see, but the search engine will only see blahblahblahblah*valuable relevant keyword*blah.

#2 - If you like this article, check out my Top Ten Link Building Techniques here. This is the complete opposite. It gives the humans a hook, but the search engine only really see’s the here bit – and it doesn’t really describe the link destination. It doesn’t build credibility.

** The Best Use of Contextual Links **

#3 - If you like this article, please check out my Top Ten Link Building Techniques. It provides the human hook and gives the search engines a link with short, relevant anchor text.

Where to try Contextual Link Building


Quality articles with contextual links are great. The visitor is already reading and learning about the specific topic. Not only will the links mean something and add value to the reader’s experience, but you gain targeted traffic actively seeking out more information.


Although the word ‘contextual’ as in “in-context” is certainly stretched in the few characters you have to write a text-based ad, if you use a smart choice of keywords and give enough contextual information, you should gain highly-targeted leads – only a good thing for your advertising ROI!

Your Own Website

Using contextual links within your own website is a great way for keeping your visitor sticking around on your website. Like with articles, you retain highly-targeted traffic whose user experience is getting ever better. The longer they spend on your website, the more exposed to your marketing efforts they become and the more they trust you.

Blog Comments

Where a blogger leaves a question for people to comment on, try working in contextual links into your answer. Provided the answers add value, you can also gain highly targeted leads. The nature of (successful) blogs is that you get a loyal following who will often come and check on all the latest updates, including comments and then leave. Your link will likely get ‘crawled’ by blog followers who are interested in that particular post.

Forum Signatures

Where forums allow signatures, weaving in contextual links will bring you traffic as your own credibility on the forums grow. The interesting thing about forums is they generally don’t have that higher PageRank – but they do excel in content-generation and traffic thanks to a regularly contributing group of members.

As a result, search engine robots practically live on forums and forums themselves do quite well as search engines, particularly for ‘long-tail keywords’. This leads to even more highly targeted leads for your contextual links.

For even more great link building techniques, check out my top ten link building techniques list below - and sign-up to my Web Bulletin. More top tips and techniques, exclusive interviews the experts and even free e-Book material!

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