Factors That Make An Amazing Logo Design
by Cedric Khan
It is imperative for every company, be it a multinational conglomerate or a start-up, to develop a unique logo design which would reflect its essence. The logo should be visually appealing to the customer and must trigger quick brand recall, and thus it is always recommended to get it designed by a specialist logo designer.
Since logo design will go on to decide the brand image of the company, it is crucial to make detailed background verification while selecting a logo designer. He must have high levels of creativity and must have handled difficult tasks in the past with success. He must also be competent in handling deadlines and accommodate your original suggestions in the logo.
A good logo must have some essential features. There should be a proper combination of pictures, colour and text in the logo to make it visually appealing yet classy. It must be distinctive so that it can set the firm apart from the clutter of other brands in the market.
The logo design must try to highlight the main area of work of the firm meaningfully and subtly, in order to give the customers knowledge of what your company is dealing in. In addition, it must be appealing enough to survive for several years and even decades so that you don't feel the need to replace it with a new one.
It is hard to assess the efficacy of logo design. The new logo may take months to find acceptance and recognition among customers, so any increase in revenues of goods or market share, that is, its impact will be realized only after that.
But this does not necessarily mean that you can never predict how the new logo will perform in the market. You can find out the consumers' likely reaction to the new logo design by doing market research. A well known and highly efficacious way of doing this is to make use of a test market.
In this idea, you can start making use of the new logo with a limited section of the larger market, and then study and assess how people in that group are connecting with it. You would not have to wait for long for customers to start connecting with your new logo if you publicize and promote it extensively in the test market.
Then you can study and assess what apparent effects your experiment has had on the sales of your products in the test market and on the overall perception of your company in that specific area. If all the results are favourable, you know that your logo design exercise has been successful.